Adam was born in South Africa in 1985 and moved to Israel at 7. While travelling in Africa he realized that he wants to make Documentaries. When he returned to Israel he started studying film at Minshar, where he discovered his love for cinematography and directing.
Roi studied film in Kibutzim college of education. Directed the film "Sheikh Mourad which recieved the David Perlov Grant. Assistant director to Danny Menkin in the making of the documentaries 77:78 which aired on channel 8 and the feature film "Is that you".